Once. Clean & Elegant WordPress Blog Theme
Once is a modern and clean WordPress theme for modern
content-based blogs and magazines.
6 Beautifully Designed Demos in One Theme
Thanks to our signature feature, the Demo Switcher, you may
apply a new demo any time without affecting your content. If you
feel bored with one of the demos, simply apply a new one and get a
completely different appearance of your blog or magazine.
Display featured post in multiple layouts and variations on your
There are three different page header types for your posts and
pages. Display your featured posts’ header with an image overlay or
a smaller page header.
When you select a dark background color for your header or
footer, the text and links color will automatically change to
white. You don’t need to set up a lot of color option, as most of
them will work automatically based on your selection.
Customize with Instant Live Preview
All theme options can be configured with the native WordPress
customize feature. Forget the outdated settings pages and manually
refreshing your page to see the changes. Preview all the changes
live while configuring your perfect blog or media.
Multiple Archive Layouts for Homepage and Archive Pages
Choose from different post archive layouts for your homepage and
archive pages. Display your posts in grid, list, full, timeline or
Select the matching page layout for your homepage, archives,
posts, and pages. Display a sidebar on either the left or right
side or use the full-width page layout for your content.
Showcase your recent posts with a thumbnail right in the menu
dropdown. Don’t worry, the menu will not slow down your website, as
the content is requested dynamically, only when a user hovers over
the parent menu item.
We have added styles for the AMP pages to match the main styles
of your website. Simply activate the official WordPress AMP plugin
to enable Google Accelerated Mobile Pages on your website.
Exclude Featured Posts from the Main Archive
Everybody knows, and Google, in particular, that duplicate
content is bad. Avoid having duplicate content on your homepage by
excluding featured posts from the main archive with a single
Create different styles with 800+ Google Fonts supported. Simply
select the desired font from the dropdown and preview it instantly
on your website – no more confusing CSS rules or code snippets.
Ever wanted to place an ad spot underneath your header? Or a
short description before the featured posts section on your
homepage? A subscribe form below post content? With our signature
feature you may insert any content into different template parts
without changing template files or overriding templates with a
Increase mobile users’ viewport by displaying the main
navigation only when they scroll up. Or force the menu to stay
sticky all the time. Or disable the feature completely, it’s up to
you! Enable either of the three options in theme settings with a
Make your widgets sticky when scrolling the page. Select from
two options: either stick to the bottom edge of your sidebar or the
top edge of the last widget. Increase your ad’s conversion by
setting the ad as your last widget and selecting the latter option.
Unlike other theme’s sticky sidebars, ours is enabled and doesn’t
flicker on tablets or mobiles. By using the native browser’s sticky
positioning, we created a sticky sidebar that animates gorgeously
not only on desktops but mobiles too.
It’s you who decides how to structure your content. Our theme
supports unlimited levels in your main menu. If there’s not enough
space in the viewport to display a dropdown submenu, it will appear
on the opposite side instead. And it supports mobile touch devices,
Display the mobile menu upon clicking the hamburger icon on
mobile devices. You may also place social links, subscription form,
Facebook fan page or any other widget on your mobile menu, just as
in a regular sidebar.
Featured Post Sources
The featured post section can have different post sources. You
may filter posts by tag or category and order posts by date, post
views or even specify the timeframe when the posts were
Divide your posts into multiple pages and add properly styled
pagination at the bottom of your posts.
Guest Authors and Multi-Author Posts with Co-Authors Plus
Involve guest authors without creating separate user accounts or
add multiple authors per post with the integrated Co-Authors Plus
plugin support. All post authors, including contributors and guest
authors, can have social accounts and a bio too.
Built-in support for RTL (right-to-left) languages like Arabic,
Hebrew, Persian or any other RTL written language.
Numbered Pagination, Load More, and Infinite Load
The “Load More” button and the Infinite Load feature will
encourage your users to stay on your website longer by browsing
through your post archives without refreshing the browser page.
We use the new REST API for instantly fetching posts, which is
the fastest way to dynamically load posts in WordPress.
Display number of post views among other post meta with the
integrated Post Views Counter support.
Post Reading Time
Easily add post reading time to encourage your users. The
reading time is calculated automatically based on the average
reading speed of an adult.
Your website will look amazing on Retina screens thanks to
vector scalable elements, clear Retina-ready images, and
Optimized Image Sizes
A small number of generated thumbnails will save your disk
storage space on your hosting provider and make the thumbnail
regeneration process quick.
We never downscale images and serve them in the original size or
close to it, so that users will not download more than they need.
Google likes optimized image sizes too.
We tested our theme on multiple physical devices and emulators
to make sure we deliver the best quality.
Despite a lot of great built-in features, it’s extremely easy to
use. All options support live-preview, and you may instantly see
all the changes before saving them.
We made sure that all theme options and features are seamlessly
blended into the WordPress user interface and feel very natural and
Of course, no coding is required to setup up your website.
SEO by Yoast Support including Breadcrumbs Styles
Activate breadcrumbs, a powerful SEO addition to your website,
with a single click in SEO using Yoast plugin and it will
automatically appear in the right place with the right styles.
Get instant search results while you type the search request and
easily navigate between them with keyboard support.
Built-in Styles for WordPress Galleries
The default WordPress galleries (or the
will look nice right out-of-the-box thanks to the integrated
Display list of all site authors on a single page. Each author
is displayed with an avatar, name, bio, and a list of recently
Increase the page per visit ratio by enabling recent posts
beneath your single posts. Related posts will appear automatically,
as soon as there’re enough posts in the same category.
Optimized CSS without Dependencies
There’re no dependencies (for example Bootstrap), so no extra
bloat or third-party assets. Your users and Google will love the
loading time of your website pages.
Coded with WordPress Coding Standards
WordPress Coding Standards help developers maintain a consistent
style so that the code is clean and easy to read at a glance. We
keep it in mind when writing code for our WordPress themes.
Enjoy the fast browsing experience with performance
optimization. We check our theme with the Query Monitor plugin to
avoid excessive requests to your database.
Structured Data Support
We make sure that the structured data is correct by adding
special classes to elements. It helps Google understand your
content better and rank your website higher.
Built with Hooks & Developer Friendly
There’re numerous actions and filters, which enable you to hook
into theme functions from a child theme to create awesome custom
solutions for your clients and make the website update-safe.
There’s a .pot file, included with the theme, that allows you to
use POEdit or Loco Translate to easily translate our theme into
your native language.
Would you like to have a multilingual website for a broader
audience? Our theme supports both WPML and Polylang plugins and
allows creating a multilingual website in no time.
Numerous Ads and Banner Spots with built-in AdSense Support
Easily monetize your blog with versatile ads and banner spots
available right in the WordPress Customize section. Place your ads
or banner snippets in several predefined template locations without
ever touching the template code.
One-Click Demo Import and Demo Switcher
Feeling like you need a change of your website design? Apply a
different demo anytime, even if you have existing content, without
getting numerous duplicate copies of dummy posts and pages.
Of course, you may import the demo posts too, a useful feature
when starting a brand new blog.
Made by Elite Author with a Featured Item
Since 2017, when we created Authentic, it has been featured on
the homepage of ThemeForest by the Envato stuff, gained more than
3000 sales, and has been mentioned by WordPress’s online
publishers. By purchasing a theme from Code Supply Co. you will get
timely support and regular theme updates guaranteed.
Powerkit is our in-house plugin for extending our theme
features. You don’t need to search for compatible plugins for all
the basic components of your website: share buttons, social links,
author and about widgets, newsletter opt-in forms, slider, and
tiled galleries, lightbox, lazy load of images and other great
features that every blog or magazine needs. Powerkit seamlessly
integrates with our themes in terms of features and site
appearance. It has a modular design and you may easily disable
different modules without slowing down your website.
Make your content go viral by enabling share buttons on single
There’re three locations available: before and after post
content and in the floating post sidebar for better user
Choose between 15 social accounts: Facebook, Twitter, Pinterest,
Google Plus, LinkedIn, StumbleUpon, Facebook Messenger, WhatsApp,
Telegram, VKontakte, and email.
Customize the order of your share buttons: place the higher
priority share buttons first, based on your country and content
Choose between four color schemes: standard, bold, light
background, and bold background.
Enable share buttons in three locations: before post content,
after post content, and in the floating post sidebar.
You may also enable counts for Facebook, LinkedIn, and Pinterest
share accounts, as well as the total number of shares per post.
The share buttons are ultra-fast and fully support all caching
plugins. The count data is fetched dynamically via REST API; thus,
it won’t create a bottleneck in your website’s performance.
Help your visitors easily find and follow you on your social
media with built-in social links with counters.
Easily integrate social accounts into your website header,
footer, and sidebar widgets.
Choose between different layouts: inline, horizontal list or
columns. Select the color scheme that suits your taste and blog
design: clean or bold, with light or bold background.
Enable the counter feature and display number of your followers
on different social networks right on your website. Higher numbers
will motivate your new visitors to follow you on social media.
Just as the share buttons, the social accounts fully support
dynamic fetching of your social media followers count, resulting in
a fast performance of your website and compatibility with caching
You may place social links in your sidebar by using a widget,
page content with a shortcode or in the pre-defined theme
Easily embed and promote any Facebook fan page on your website
by placing it in your sidebar or post content.
Light up the post discussion by replacing WordPress comments
with Facebook comments widget or appending the Facebook comments
widget to the default WordPress comments.
Let your users pin images from your blog to their Pinterest
boards by adding Pin It buttons on all single images and galleries,
with captions supported.
Add a special class to an image inside your post content and
Pinterest will fetch this particular image when sharing via the
Pinterest share button. Super useful for creating Pinterest
optimized cover images to gain a lot of social media traffic.
Embed your Twitter feed in a widget or post content via a
Display your Instagram feed in your sidebar with a widget, in
post content with a shortcode or site footer. Every image in the
Instagram feed also comes with a number of likes and comments for
better user engagement.
Integrate subscription forms on your website and grow your
subscribers’ list. The MailChimp module supports one-click
subscriptions via AJAX and the MailChimp API. Add a caption
regarding personal data and make the opt-in form GDPR
Extend your post editing experience with 10 additional
shortcodes with friendly UI and shortcode generator right in the
WordPress editor toolbar: vertical and horizontal tabs and pills,
accordions, separators, buttons, progress bars, and others.
Make your website look crisp on Retina screens by enabling the
Retina Images module. It will automatically create 2x image sizes
for high pixel density screens.
Lazy Load with Low-Quality Image Placeholders
Speed up your website and increase Google PageSpeed Insights
score by enabling the Lazy Load module. It will make your images
load only when they’re near the user’s viewport.
You may also serve the so-called LQIP (Low-Quality Image
Placeholders) before the main images have been loaded. It will add
a beautiful blur effect on images while loading.
Enable the option to enlarge your images in post content or post
galleries in a sleek lightbox instead of opening them in a new
window. The module supports all gallery types and images in post
content. And it’s responsive too.
Enhance your blog or magazine design by adding support for
Typekit fonts. Control your fonts right in the WordPress customize
section with live preview. No more CSS selectors or custom code for
your Typekit fonts.
Upload custom fonts right in the WordPress dashboard and add
them to the list of supported fonts in the WordPress Customize
section. No coding required.
Display a list of the website contributors (authors) in your
Display author’s information in the sidebar, including author
avatar, description, and links to social accounts.
Create greater stories with beautiful justified galleries.
Creating a justified gallery feels as natural as the default
Insert responsive and Retina-ready slider galleries in your post
content with mobile touch and swipe support. Enable slider
pagination, bullets or navigation arrows with just a few
Display your featured posts in the sidebar. Choose between
different layouts: standard, large or numbered. You may filter
posts by category, tag or post IDs and order them by post views or
Table of Contents
Easily add a table of contents for your longer blog posts, so
that your users can easily navigate to the post section they’re
Create popular list articles (listicles) with the built-in
numbered headings feature. It’s a well-known fact that posts with
lists (“Top 10 Things to See in Rome”) are the easiest way to gain
more viral traffic.
Some demos use Adobe Fonts (formerly Typekit). If Adobe Fonts
fonts aren’t available, they will be substituted with default fonts
or Google Fonts. See for more details.
While demo content looks as close to our demos as possible,
there’re a few site-specific settings, that need manual
configuration for your convenience, for example, links to your
social accounts, widgets and some others.
The sample images viewed in the live preview are for demo
purposes only and are not included with your purchase.
These images have either been purchased by us at Shutterstock or
GPL & Creative Commons licensed.
The starting is a landing page to promote our product and
showcase different demos. It’s not included in the theme.
The page speed score mentioned on the item’s page is for
reference only and depends on the selected demo, theme and server
configuration and the content itself. Some theme features may
negatively impact page speed scores.
Integration with External Service Providers
There’re a few features, that rely on communication with
external service providers, for example number of social followers,
share counts, Instagram feeds, etc. As these service providers are
beyond our control, your purchase decision should not be based
solely on these features.
checking out Once
Feel free to contact us with any questions or comments you may
have via our .
And, if you love Once as much as we enjoyed developing it,
please remember to rate it.
We provide support through our . We do not generally provide
support via e-mail or comments on ThemeForest. Therefore if you
would like your issue to be reviewed as soon as possible, please
open a ticket at .
We try to respond as fast as possible, generally within 24
hours, however on holidays and weekends, it may take up to 48